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Healthcare · Case Study

Rohilkhand Cancer Institute: A patient-first website + lead engine for one of the region's top cancer hospitals.

New patient enquiries up significantly month-on-month with a fully SEO-led healthcare site.

Enquiries
< 2s
Page Load
100+
Procedures
24/7
Online Booking
The Challenge

A Premier Cancer Institute With No Modern Way For Patients To Find It.

Rohilkhand Cancer Institute is one of the most trusted oncology facilities in the region — but online, it was nearly invisible. The old website was slow, hard to navigate, and didn't surface the doctors, procedures or insurance partners patients were searching for.

Patient journeys often start with a frantic Google search at 11pm. The hospital needed a site that earns trust in 5 seconds, surfaces the right doctor and procedure, and makes booking an appointment effortless.

Our Approach

What We Built Together.

Patient-First Website

A clean, compassion-led redesign with clear doctor profiles, procedure pages, insurance partners and a prominent appointment booking flow.

Next.jsDesignAccessibility

Healthcare SEO

Local SEO + medical schema markup + procedure-specific content pages. The site now ranks for high-intent oncology queries in the region.

Local SEOSchemaContent

Appointment & Lead Capture

Multi-step appointment forms with WhatsApp confirmation. Leads flow into a healthcare-tuned CRM for the patient relations team.

FormsCRMWhatsApp

Awareness Campaigns

Targeted ad campaigns for screening packages, second opinions and procedure-specific landing pages.

Google AdsMeta
Outcomes

The Results.

New Enquiries
Vs. previous site
< 2s
Page Load
Core Web Vitals passing
100%
Mobile-Optimised
For patient mobile-first search
"

"Patients reach us faster now. That, for an oncology centre, is what really matters."

Patient Relations, Rohilkhand Cancer Institute

Want Outcomes Like These?

Tell us what you're trying to grow. We'll come back with a tailored proposal — usually within 2 business days.