Awareness and consideration campaigns that pushed Prayag Milk into modern retail conversations.
Prayag Milk has decades of trust in the regional market — but the next generation of buyers makes decisions on Instagram, in malls and at railway stations. The brand needed to be seen there too, without losing what makes it trusted.
The challenge: build a contemporary brand presence that complements grocery shelf-presence with high-frequency digital + OOH visibility.
Instagram-first creative — reels, stories, recipe-driven content. Built around real Indian breakfasts and family moments.
Sustained brand presence across our 25-station railway signage network — including travel hubs in Prayag's core distribution belt.
20-second video ads on premium mall standees — building consideration where families shop on weekends.
Coordinated retail-facing creative — POS materials and distributor communication aligned with the digital + OOH push.
"For the first time, our brand shows up everywhere our buyers spend their day."
Tell us what you're trying to grow. We'll come back with a tailored proposal — usually within 2 business days.
